The World’s First Oil-free. Silicone-free. Fragrance-free.
This is the story of our Okana Conditioner
Where softness evolves.
Conditioners have always promised softness — but often at the cost of strength.
Oils and silicones coat the hair to make it feel smooth, leaving behind hidden weight that builds up over time. Strands that feel silky in the shower are often the same strands that end up falling more easily.
We knew softness had to evolve — not as a coating, but as a connection.
So we created a 100% naturally derived, hydration-driven conditioning architecture that works with the hair, not on top of it.
Instead of oils or silicones, we use skincare-grade humectants — the same moisture-binding ingredients used to hydrate skin — to deliver water-based softness and strength directly into the hair and scalp.
This new-generation conditioning system binds gently to each strand, smoothing and sealing the cuticle without residue or drag.
Hair detangles effortlessly, feels silkier, and moves freely.
Hydration flows from root to tip, restoring balance without buildup.
With no coating to weigh it down, roots stay stronger, strands stay lighter, and softness finally feels real — not temporary.
This is Okana Conditioner.
Soft hair. Stronger strands. Less fall.
Not another layer. A new foundation.
Founder’s Story
I’ve always had a strange relationship with conditioner. Every time I used one, my hair felt silky in the shower… but more strands would end up in the drain. For years, I thought it was just me — maybe I wasn’t rinsing properly, or maybe I was imagining it.
But deep down, I knew something didn’t feel right. So I started digging. It turns out, there’s real science behind it. Most conditioners rely on silicones and heavy oils to fake softness.
They coat the hair to make it feel smooth, but that same coating can weigh it down, clog the scalp, and cause buildup that weakens the root grip over time. So while your hair feels soft, it can quietly lose strength.
And that’s when it clicked — softness shouldn’t cost you strength.
I wanted a conditioner that didn’t rely on coatings at all, one that made hair truly healthy, not just temporarily silky.
So I started creating a hydration-driven conditioning system that smooths through humectants.
The same skin-loving ingredients we use in skincare — glycerin, betaine, and propanediol — are now hydrating the hair and scalp, restoring softness through moisture balance, not buildup.
Just clean, weightless hydration that strengthens, detangles, and smooths — the way healthy hair should feel.
That’s how Okana Conditioner was born — a bridge between skincare and haircare, built on the same belief: when you feed your skin and scalp the right kind of hydration, they thrive.
For anyone who’s ever felt their hair slip away and thought, “It’s just me” — this one’s for you. For softer, stronger, freer hair — the way it should’ve always been.