Reading the label on your skincare products shouldn’t require a chemistry degree

Reading the label on your skincare products shouldn’t require a chemistry degree

You don’t need a chemistry degree to figure out what’s in your skincare products. You just need to know about the order of concentration and how to tell chemicals from botanicals.

Do you ever read labels on grocery items? It’s a good habit to get into, especially if you’re concerned about sugar and fat levels. It’s also smart to read the ingredients list of your skincare products to see what exactly you’re rubbing into your skin every day, because chemicals that come into contact with your skin can enter your bloodstream.

To help you make informed choices, here’s our 5-step guide to deciphering the ingredients list on skincare products:

Concentration levels

Ingredients are listed in order of concentration. If you see ‘vegetable glycerin’ first, it’s the ingredient that makes up the highest percentage of volume. To be listed on the label, an ingredient must be 2% or more. Often, the first item in an ingredients list is water.

When you’re looking at the fine print, if a ‘star’ ingredient (one that’s featured in the product name or displayed prominently on the packaging) doesn’t appear until near the end of the ingredients list you know there’s not much of it in the product. So you might have bought a product because it contains something special, like caviar extract, however the manufacturer may have included only 2% of that ingredient, just so they can mention it on the pack. Sneaky.  


If a skincare product has water in it, some kind of preservative will be required to prevent bacterial contamination. Parabens are the bad guys here. Keep an eye out for methylparaben, propylparaben, butylparaben and ethylparaben. If you see any of these on a skincare ingredients label, put the product back on the shelf. Parabens are oestrogen mimics that have been connected with breast cancer.[1]

Nature-based skincare products, like Okana, use natural preservatives that are weak acids. Sometimes these preservatives are inherent in the product, because they’re already part of a key ingredient. For example, our Apple Juice Foaming Cleanser contains sodium cocoyl apple amino acids (derived from apples) and sodium levuinate (derived from corn). These ingredients make our foaming cleanser self-preserving.

Latin words

When you see a Latin word on a label, like hamamelis virginiana or aloe barbadensis, you’re probably looking at the scientific name for a botanical ingredient. That’s generally a good thing, although nature does make toxic plants.  For example, borago officinalis (borage) is known to contain toxic alkaloids. Often the Latin name is followed by the ingredient’s common name in brackets.

Chemical names

Just because an ingredient has a chemical name, don’t assume it’s an artificial chemical. Sodium anisate is a 100% natural preservative obtained from anise and fennel, and hydrogenated rapeseed oil is made by using a process that has been practiced for more than a century. Hydrogenation uses a catalyst to improve the oxidative stability of vegetable oils, so that they don’t decompose.

But there are some chemical names you should be wary of. For the sake of your holistic health, we think you should avoid products that contain polyethylene glycol, sodium lauryl sulfate, oxybenzone, aminophenol, diaminobenzene, phenylenediamine, triclosan, triclocarban, petroleum distillates, dibutyl phthalate, toluene, hydroquinone and formaldehyde.


Maybe you like products that smell good, but we reckon you won’t like them so much once you know what fragrances can do and the rules about listing fragrance ingredients.

Fragrances are often a cocktail of carcinogens, allergens, irritants and endocrine disruptors. They can actually make you quite sick. However the individual ingredients that go into a fragrance don’t have to be listed. They are considered ‘trade secrets’ by law. A typical perfume is made with petrochemicals and synthetic chemicals.  

Some people are calling fragrance the ‘new second-hand smoke’, because it can be harmful to both users and bystanders.Studies have shown up to 4% of the general population are sensitized to typical fragrance ingredients.[2]  In New Zealand, that’s nearly a quarter of a million people.  You can trust Okana skincare products to be 100% fragrance-free.

TIP: Find a brand you can trust

To spare yourself the bother of reading the ingredients list every time you buy a skincare product, find a brand you can trust and stick to it. At Okana, our philosophy is to avoid thickeners, stabilisers, fragrances and synthetic preservatives altogether. In fact, we are one of the only skincare companies in the world to consistently use advanced self-preserving formulas and food-grade ingredients for mass production. And because we use fewer ingredients in every product, you get the benefit of more potent skincare.



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1. What is your policy on animal testing?

Okana do not test on animals and do not ask others to do so.

2. Who formulates your products?

All of Okana formulations are made by our in-house team of bio-chemists and materials-chemists in our own lab.

3. Who manufactures your products?

All of Okana products are manufactured in house as per order basis. All orders are produced fresh, handmade in small batches to maintain freshness and its quality.

4. Do you avoid controversial or harmful ingredients in your formulations?

At Okana, we like to treat our skincare products the same way you like to treat your food. i.e. all Okana products are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. Our promise to you, If you can not put in your mouth, we will not include it in our product. If you have questions about any ingredient that we use, please reach out to us here and we will provide a response.

5. Are Your Products Vegan?

Yes all of them. We genuienly believe in animal welfare and being environmental friendly. We do not test our products on animals, nor use their by-product as our ingredient.

6. Are your products Suitable for Pregnant or Breastfeeding Women?

Yes absolutely. We will never use any questionable ingredient that can harm your body in long-term. All our products are made from 100% natural edible ingredients.

7. How Do I Store Your Products?

We recommend storing all of our products in a cool dry place away from direct sunlight. Refrigerating our products will not enhance their longevity. We suggest using all products from Okana within 6 months.

8. What is the Expiry Date of Your Products?

The shelf life of our products is 12 month, but we generally suggest using any products from Okana within 6 months of opening. This ensures the freshness and quality of our ingrdients.

9. Can You Recommend Products for My Skin Concerns?

Of course, we would love to help! You can submit an inquiry on our contact page and be sure to let us know what products you’re currently interested in, your primary skin concerns, and your currently daily regimen (if you have one).

10. Can You Send Me Samples?

We currently have no sample sizes, but we are working on it! Stay tuned for future opportunities to sample our products ❤.