How to choose a new moisturiser - 5 questions to ask yourself

How to choose a new moisturiser - 5 questions to ask yourself

Choosing a new moisturiser is up there with choosing a child’s name. A lot is resting on it. Of all the things you apply to your skin, the moisturiser is doing the most work - it’s the heavy-lifter of the skincare squad.

So what criteria will help you to make a good decision about a new moisturiser? We’ve done some careful analysis and this is what we think you should look for:

Natural or laboratory?

When choosing between a nature-based brand like Okana, and a mainstream brand like L’Oréal, you need to consider your own personal values. What sort of food do you prefer to eat? If you’re someone who tries to do the 5+ vege/fruit plus plenty of wholefoods, then natural skincare will feel like a smart choice. If you’re more of a convenience food type of person, you might feel more comfortable with a mainstream brands.

What are the key ingredients?

Reading the ingredients list is an important step when you’re choosing a new moisturiser. If you’re looking at a mainstream product, you’ll probably see things like:

  • Water (Aqua), Sodium Ascorbyl Phosphate (vitamin C/antioxidant), Cetyl Alcohol (texture enhancer, Ascorbyl Glucoside (vitamin C/antioxidant), Neopentyl Glycol Diheptanoate (texture enhancer), Potassium Cetyl Phosphate (emulsifier), Glyceryl Stearate (emollient), PEG-100 Stearate (texture enhancer)…and so on.

You might even notice some of the real baddies, like:

  • Methylparaben, ethylparaben, propylparaben, butylparaben, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, quaternium-15, 2-bromo-2-nitropropane-1,3-diol, 5-bromo-5-nitro-1,3-dioxane, sodium hydroxymethylglycinate, Sodium lauryl sulphate/sodium lauryl sulfate.

If you’re considering a natural moisturiser, and you’re looking at a 100% natural brand, you’ll see things like:

  • Water (Aqua), Prunus Armeniaca (Apricot) Kernel Oil, Olea Europea (Olive) Fruit Oil, Glycerin (plant derived), Olea Europea (Olive) wax, Betaine (derived from sugar beet), Daucus Carota Sativa (carrot) Juice...etc

How you react to the ingredients list will depend on your skincare philosophy, but never skip this step – you need to go into your new moisturiser relationship with eyes wide open.

What do the reviews say?

Remember the days when we didn’t have Google reviews to get a feel for product performance? Those were dark days indeed – trying products was like going on a blind date. But now it’s quick and easy to see what other people think of the product you’re considering. Read the 5-star reviews, but also read the 1-star reviews – both ends of the spectrum are helpful.

Is it a day cream or a night cream?

Day creams usually have a lighter consistency and often an SPF. They’re designed to go under makeup and protect your skin from the onslaughts of 9 to 5. Night creams are richer and more nourishing, so that your skin can rejuvenate while you’re sleeping. If you can only afford one moisturiser, go for the day cream. Nobody wants to put makeup on top of a rich night cream – it’ll melt into creases and slide down your face.

Our day and night creams are an attractive duo that will look great on your bathroom vanity, as well as your face. The daytime formulation is hydrating and full of antioxidants to fight free radical damage, which is a daytime risk. The night cream is focused on maintaining skin barrier function and overnight replenishment.

How much do I want to pay?

This is the million dollar question. Does spending a bundle on a luxury moisturiser deliver a good ROI (return on investment)? Coughing up $150 on a scientific ‘jar of hope’ seems ridiculous, when there are worthy natural options out there for just $25.

How much you need to spend can depend on what you want the cream to do. Think about these points when you’re comparing a more affordable natural product, like Okana, with something super-fancy, like La Mer:

If a product contains a high amount of peptides and stem cells, along with stabilizers to look after the performance ingredients, the price goes up.

  • High-priced creams may use huge R & D laboratories to develop their products or their packaging may be more expensive, therefore the list price will be higher.
  • Ingredients like niacinamide, sulfate, ceramides and hyaluronic acid can increase the cost of a product, because they’re not made by nature – they have to be manufactured.
  • Products are often expensive because of their marketing campaigns. Luxury skincare brands are promoting a lifestyle, as well as their product range.
  • The BBC show ‘The Truth About Looking Good’[1] says that higher levels of humectants are associated with better moisturiser performance. Plant-sourced glycerin is recognised as a very effective humectant, and it’s not expensive at all.


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1. What is your policy on animal testing?

Okana do not test on animals and do not ask others to do so.

2. Who formulates your products?

All of Okana formulations are made by our in-house team of bio-chemists and materials-chemists in our own lab.

3. Who manufactures your products?

All of Okana products are manufactured in house as per order basis. All orders are produced fresh, handmade in small batches to maintain freshness and its quality.

4. Do you avoid controversial or harmful ingredients in your formulations?

At Okana, we like to treat our skincare products the same way you like to treat your food. i.e. all Okana products are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. Our promise to you, If you can not put in your mouth, we will not include it in our product. If you have questions about any ingredient that we use, please reach out to us here and we will provide a response.

5. Are Your Products Vegan?

Yes all of them. We genuienly believe in animal welfare and being environmental friendly. We do not test our products on animals, nor use their by-product as our ingredient.

6. Are your products Suitable for Pregnant or Breastfeeding Women?

Yes absolutely. We will never use any questionable ingredient that can harm your body in long-term. All our products are made from 100% natural edible ingredients.

7. How Do I Store Your Products?

We recommend storing all of our products in a cool dry place away from direct sunlight. Refrigerating our products will not enhance their longevity. We suggest using all products from Okana within 6 months.

8. What is the Expiry Date of Your Products?

The shelf life of our products is 12 month, but we generally suggest using any products from Okana within 6 months of opening. This ensures the freshness and quality of our ingrdients.

9. Can You Recommend Products for My Skin Concerns?

Of course, we would love to help! You can submit an inquiry on our contact page and be sure to let us know what products you’re currently interested in, your primary skin concerns, and your currently daily regimen (if you have one).

10. Can You Send Me Samples?

We currently have no sample sizes, but we are working on it! Stay tuned for future opportunities to sample our products ❤.